Marketing Minor

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. The minor introduces students to current marketing theories and practices. Students learn principles of marketing and consumer behavior. 

A minor in Marketing consists of the following 18 credits and requires a total cumulative 2.50 GPA. 

Program Requirements

Core

Required Courses for COB Majors: - Choose 6 Credit(s).

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

Required Courses for Non-COB Majors: - Choose 9 Credit(s).

Focuses on the basic business functions of Accounting, Finance, Management, and Marketing in global context.

Prerequisites: none

Goal Areas: GE-05

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

Electives

Elective Courses for COB Majors: - Choose 12 Credit(s).

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix; advertising, public relations, personal selling, sales promotion and corporate sponsorship through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: MRKT 210, STAT 154 or ECON 207

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: MRKT 210

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.

Prerequisites: MRKT 210, MRKT 312

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: MRKT 210

This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Prerequisites: MRKT 210

Topics covered are specialized topics not covered in other courses and will be announced.

Prerequisites: MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold

Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.

Prerequisites: MRKT 210, MRKT 312

Individual, supervised experience in a business firm or government agency. Taken for grade only.

Prerequisites: MRKT 210

Elective Courses for Non-COB Majors: - Choose 9 Credit(s).

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix; advertising, public relations, personal selling, sales promotion and corporate sponsorship through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: MRKT 210, STAT 154 or ECON 207

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: MRKT 210

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.

Prerequisites: MRKT 210, MRKT 312

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: MRKT 210

This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Prerequisites: MRKT 210

Topics covered are specialized topics not covered in other courses and will be announced.

Prerequisites: MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold

Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.

Prerequisites: MRKT 210, MRKT 312

Individual, supervised experience in a business firm or government agency. Taken for grade only.

Prerequisites: MRKT 210