Minor in Marketing

View 2017-2018 Catalog (includes course descriptions)  |  view past catalogs

A minor in Marketing consists of the following 18 credits and requires a total cumulative 2.70 GPA. Classes in () are prerequisites that have to be met before registering for a class. Must be admitted to a major to take upper-division courses.

  • MRKT 100-3 Foundations of Business Concepts (non-COB majors only)
  • MRKT 310-3 Principles of Marketing
  • MRKT 316-3 Consumer Behavior

Choose three classes if major is not in the COB. Choose four classes if major is in the College of Business:

  • MRKT 312-3 Professional Selling (310)
  • MRKT 317-3 Product and Pricing Strategy (310)
  • MRKT 318-3 Integrated Marketing Communications (310)
  • MRKT 324-3 Marketing Research and Analysis (310, ECON 207)
  • MRKT 339-3 Distribution Strategy (310)
  • MRKT 413-3 Business-to-Business Marketing (310)
  • MRKT 415-3 Retailing Management (310)
  • MRKT 416-3 Digital Marketing (310)
  • MRKT 420-3 Sales Management (310)
  • MRKT 428-3 International Marketing (310, IBUS 380)
  • MRKT 480-3 Seminar (310)
  • MRKT 492-3 Study Tour (Prof. and Dept. Chair Permission)
  • MRKT 494-3 Study Tour to Belize (Prof. and Dept. Chair Permission)
  • MRKT 498-3 Internship (310 + 2 addt’l 3-400 level MRKT courses