Marketing Minor

View 2017-2018 Catalog (includes course descriptions)  |  view past catalogs

A minor in Marketing consists of the following 18 credits and requires a total cumulative 2.70 GPA. Classes in () are prerequisites that have to be met before registering for a class. Must be admitted to a major to take upper-division courses.

  • MRKT 100-3 Foundations of Business Concepts (non-COB majors only)
  • MRKT 310-3 Principles of Marketing
  • MRKT 316-3 Consumer Behavior

Choose three classes if major is not in the COB. Choose four classes if major is in the College of Business:

  • MRKT 312-3 Professional Selling (310)
  • MRKT 317-3 Product and Pricing Strategy (310)
  • MRKT 318-3 Integrated Marketing Communications (310)
  • MRKT 324-3 Marketing Research and Analysis (310, ECON 207)
  • MRKT 339-3 Distribution Strategy (310)
  • MRKT 413-3 Business-to-Business Marketing (310)
  • MRKT 415-3 Retailing Management (310)
  • MRKT 416-3 Digital Marketing (310)
  • MRKT 420-3 Sales Management (310)
  • MRKT 428-3 International Marketing (310, IBUS 380)
  • MRKT 480-3 Seminar (310)
  • MRKT 492-3 Study Tour (Prof. and Dept. Chair Permission)
  • MRKT 494-3 Study Tour to Belize (Prof. and Dept. Chair Permission)
  • MRKT 498-3 Internship (310 + 2 addt’l 3-400 level MRKT courses

Program Requirements

Core

Required Courses for COB Majors: -

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

Required Courses for Non-COB Majors: -

Focuses on the basic business functions of Accounting, Finance, Management, and Marketing in global context.

Prerequisites: none

Goal Areas: GE-05

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

Electives

Elective Courses for COB Majors: - Choose 12 Credit(s).

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix ¿ advertising, public relations, personal selling, sales promotion and corporate sponsorship ¿ through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: ECON 207, MRKT 210

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: none

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: IBUS 380, MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold

Elective Courses for Non-COB Majors: - Choose 9 Credit(s).

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix ¿ advertising, public relations, personal selling, sales promotion and corporate sponsorship ¿ through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: ECON 207, MRKT 210

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: none

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: IBUS 380, MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold