Catalog Year

Years 2019-2020

Degree

Bachelor of Science

Credits

120

Locations

Mankato

Accreditation

AACSB

Association to Advance Collegiate Schools of Business

Marketing (BS)

View 2017-2018 Catalog (includes course descriptions)  |  view past catalogs

Admission to the Marketing major required the completion of the Business Foundation Requirements. Once admitted to the Marketing major, students also complete the following.

Classes in () are prerequisites that have to be met before registering for a class.

  • MRKT 312-3 Professional Selling (310)
  • MRKT 316-3 Consumer Behavior
  • MRKT 317-3 Product and Pricing Strategy (310)
  • MRKT 318-3 Integrated Marketing Communications (310)
  • MRKT 324-3 Marketing Research and Analysis (310, ECON 207)
  • MRKT 339-3 Distribution Strategy (310)
  • MRKT 490-3 Marketing Management (310, 316, 317, 318, 339)

Choose two of the following:

  • BUS 397-3 IBE Practicum (can only be taken as part of the IBE program)
  • MRKT 413-3 Business-to-Business Marketing (310)
  • MRKT 415-3 Retailing Management (310)
  • MRKT 416-3 Digital Marketing (310)
  • MRKT 420-3 Sales Management (310)
  • MRKT 428-3 International Marketing (310, IBUS 380)
  • MRKT 480-3 Seminar (310)
  • MRKT 492-3 Study Tour (Prof. and Dept. Chair Permission)
  • MRKT 494-3 Study Tour to Belize (Prof. and Dept. Chair Permission)
  • MRKT 498-3 Internship (310 + 2 additional 3-400 level MRKT courses)

Program Requirements

Required General Education

* Note: ECON 201 and MATH 130 must be completed for admission to the major.

Emphasis on forces influencing employment and inflation. Current problems of the economy are stressed along with tools government has to cope with them.

Prerequisites: none

Goal Areas: GE-05

This course develops concepts and skills in algebra and introductory calculus needed to model applications in business, economics, social sciences and life sciences, using polynomials, exponentials, logarithms, linear systems, linear programming, sequences, series, derivatives and integrals.

Prerequisites: Satisfy Placement Table in this section, or grade of “C” (2.0) or better in either MATH 112 or MATH 115.

Goal Areas: GE-04

Ethics Requirement - Choose 3 Credit(s).

Discussion of theories of value and obligation.

Prerequisites: none

Goal Areas: GE-06, GE-09

Discussion of the ways that a culture both creates human community and shapes self-identity. Exploration of similarities and differences between and interdependence among cultural traditions, and of vocabularies for assessing traditions.

Prerequisites: none

Goal Areas: GE-06, GE-08

Ethical perspectives relevant to issues such as euthanasia, genetic engineering, organ transplant, patients' rights, abortion, etc.

Prerequisites: none

Goal Areas: GE-06, GE-09

Introduction to ethical theories and concepts and their application to specific cases in the world of business.V

Prerequisites: none

Goal Areas: GE-06, GE-09

Questions about human responsibilities to other animals and the environment gain urgency as environmental crises become more prevalent, and animal species continue to be eliminated. Learn about, critique, and apply the principles underlying evaluations of human environmental conduct.

Prerequisites: none

Goal Areas: GE-09, GE-10

Consideration of the basic philosophical approaches to the idea of justice and how this idea relates to other fundamental ideas in political philosophy, ethics, and law.

Prerequisites: none

Goal Areas: GE-06, GE-09

Prerequisites to the Major

The accounting process, financial statement preparation, and analysis. Includes the accounting cycle, asset, liability and equity accounting. Emphasis on use of accounting data.

Prerequisites: MATH 112, MAT 115, MATH 121, MATH 130, or MATH 181. MIS majors take COMS 110.

This course is required for admission to the College of Business for all business majors. The purpose of the course is to provide students with an overview of COB majors, allow students to create an academic plan for graduation, and develop professional skills needed for future job placement. Topics include cover letter and resume writing, interviewing skills, the process of networking, the internship program, etiquette skills, and requirements for graduation.

Prerequisites: none

Introduction to the personal computer as a productivity tool for business majors. Using Microsoft Office suite, students learn to be productive with document processing, spreadsheets, electronic presentations, and databases. Cannot be used toward any major or minor in Information Systems & Information Technology.Fall, Spring

Prerequisites: none

Major Common Core

Required of all College of Business Majors - Choose 34 Credit(s).

Preparation and analysis of cost-based management reports: use of cost information to make short-term operating decisions and long-term capital decisions.

Prerequisites: ACCT 200

Application of law to business settings; the American court system; alternative dispute resolution; ethics and the social responsibility of business; fundamentals of legal reasoning; sources of law; constitutional, criminal, tort, and contract law; business associations.

Prerequisites: none

Examines decision making by the individual firm, the determination of prices and wages, and current problems facing business firms.

Prerequisites: none

Goal Areas: GE-05

Basic statistical methods including measures of central tendency and dispersion, probability, probability distributions, sampling, problems of estimation and hypothesis testing in the case of one and two sample meaans and proportions. Chi-Square, one-way analysis of variance, simple regression and correlation analysis, and brief introduction to multiple regression analysis. Use of computer statistical packages required.

Prerequisites: MATH 112 or equivalent

Goal Areas: GE-02, GE-04

An introduction to finance relating to problems, methods, and policies in financing business enterprise.

Prerequisites: ACCT 200, Jr. Standing

International dimensions of business: global business environment (economic, cultural, legal, political) and international business functions (management, marketing, finance, exporting, importing). Junior standing

Prerequisites: Junior Standing 

This course examines basic management concepts and principles, their historical development, and their application to modern organizations. Topics covered include planning, organizing, decision making, leadership, control, and organizational change. In addition, the course includes an introduction to business ethics and social responsibility, human resource management, organizational design and organizational behavior.

Prerequisites: none

This course is designed to introduce students to the Management Information Systems and its application in organizations. The course will present to the students the information systems role to support the various managerial activities, and to help the students identify and evaluate various options in Management Information Systems.

Prerequisites: ISYS 101 or IT 101

This course engages students in the study of the operations management function in manufacturing and service organizations. Students learn how to apply the basic analytical models to operation decisions involving topics such as scheduling, production technology, inventory management, quality assurance, just-in-time production, and others.

Prerequisites: ECON 207 

MGMT 481 is an integrative course for COB majors. Its emphasis is on understanding the role of a general manager, which should include an operations and international component.

Prerequisites: FINA 362, MGMT 210, MGMT, 230, MGMT 346.

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

Required of all Marketing Majors - Choose 21 Credit(s).

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix ¿ advertising, public relations, personal selling, sales promotion and corporate sponsorship ¿ through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: ECON 207, MRKT 210

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: none

This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.

Prerequisites: MRKT, 210, MRKT 316, MRKT 317, MRKT 318, MRKT 341

Major Unrestricted Electives

Choose 6 Credit(s).

BUS 397 is an applied course that entails developing, launching, managing, and closing a business with the cohort of students enrolled in the class. Students write and present a business plan as they seek financing for their start-up company. The business start-up experience creates a real-world context in which students can practice the concepts introduced in MGMT 330, MRKT 310, and FINA 362. BUS 397 is part of the United Prairie Bank Integrated Business Experience, and students must enroll concurrently in BUS 397 and sections of FINA 362, MGMT 330, and MRKT 310 that are designated for IBE students.

Prerequisites: Must be admitted to a major.

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: IBUS 380, MRKT 210

Topics covered are specialized topics not covered in other courses and will be announced.

Prerequisites: MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold

Individual, supervised experience in a business firm or government agency. Taken for grade only.

Prerequisites: MRKT 210 and two additional 300 or 400 level marketing courses approval by Internship Coordinator.

4-Year Plan

The 4-Year Plan is a model for completing your degree in a timely manner. Your individual 4-Year plan may change based on a number of variables including transfer courses and the semester/year you start your major. Carefully work with your academic advisors to devise your own unique plan.
* Please meet with your advisor on appropriate course selection to meet your educational and degree goals.

First Year

Fall - 16 Credits

This course develops concepts and skills in algebra and introductory calculus needed to model applications in business, economics, social sciences and life sciences, using polynomials, exponentials, logarithms, linear systems, linear programming, sequences, series, derivatives and integrals.

Prerequisites: Satisfy Placement Table in this section, or grade of “C” (2.0) or better in either MATH 112 or MATH 115.

Goal Areas: GE-04

Emphasis on forces influencing employment and inflation. Current problems of the economy are stressed along with tools government has to cope with them.

Prerequisites: none

Goal Areas: GE-05

General Education Course * 3 credits

General Education Course * 3 credits

General Education Course * 3 credits

Spring - 15 Credits

Introduction to the personal computer as a productivity tool for business majors. Using Microsoft Office suite, students learn to be productive with document processing, spreadsheets, electronic presentations, and databases. Cannot be used toward any major or minor in Information Systems & Information Technology.Fall, Spring

Prerequisites: none

The accounting process, financial statement preparation, and analysis. Includes the accounting cycle, asset, liability and equity accounting. Emphasis on use of accounting data.

Prerequisites: MATH 112, MAT 115, MATH 121, MATH 130, or MATH 181. MIS majors take COMS 110.

Examines decision making by the individual firm, the determination of prices and wages, and current problems facing business firms.

Prerequisites: none

Goal Areas: GE-05

General Education Course * 3 credits

General Education Course * 3 credits

Second Year

Fall - 15 Credits

Application of law to business settings; the American court system; alternative dispute resolution; ethics and the social responsibility of business; fundamentals of legal reasoning; sources of law; constitutional, criminal, tort, and contract law; business associations.

Prerequisites: none

Basic statistical methods including measures of central tendency and dispersion, probability, probability distributions, sampling, problems of estimation and hypothesis testing in the case of one and two sample meaans and proportions. Chi-Square, one-way analysis of variance, simple regression and correlation analysis, and brief introduction to multiple regression analysis. Use of computer statistical packages required.

Prerequisites: MATH 112 or equivalent

Goal Areas: GE-02, GE-04

Preparation and analysis of cost-based management reports: use of cost information to make short-term operating decisions and long-term capital decisions.

Prerequisites: ACCT 200

This course is required for admission to the College of Business for all business majors. The purpose of the course is to provide students with an overview of COB majors, allow students to create an academic plan for graduation, and develop professional skills needed for future job placement. Topics include cover letter and resume writing, interviewing skills, the process of networking, the internship program, etiquette skills, and requirements for graduation.

Prerequisites: none

General Education Course * 3 credits

Spring - 15 Credits

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

This course examines basic management concepts and principles, their historical development, and their application to modern organizations. Topics covered include planning, organizing, decision making, leadership, control, and organizational change. In addition, the course includes an introduction to business ethics and social responsibility, human resource management, organizational design and organizational behavior.

Prerequisites: none

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

An introduction to finance relating to problems, methods, and policies in financing business enterprise.

Prerequisites: ACCT 200, Jr. Standing

BUS 397 is an applied course that entails developing, launching, managing, and closing a business with the cohort of students enrolled in the class. Students write and present a business plan as they seek financing for their start-up company. The business start-up experience creates a real-world context in which students can practice the concepts introduced in MGMT 330, MRKT 310, and FINA 362. BUS 397 is part of the United Prairie Bank Integrated Business Experience, and students must enroll concurrently in BUS 397 and sections of FINA 362, MGMT 330, and MRKT 310 that are designated for IBE students.

Prerequisites: Must be admitted to a major.

Third Year

Fall - 15 Credits

This course is designed to introduce students to the Management Information Systems and its application in organizations. The course will present to the students the information systems role to support the various managerial activities, and to help the students identify and evaluate various options in Management Information Systems.

Prerequisites: ISYS 101 or IT 101

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: ECON 207, MRKT 210

International dimensions of business: global business environment (economic, cultural, legal, political) and international business functions (management, marketing, finance, exporting, importing). Junior standing

Prerequisites: Junior Standing 

Required General Education Course * 3 credits

Spring - 15 Credits

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix ¿ advertising, public relations, personal selling, sales promotion and corporate sponsorship ¿ through traditional and digital media.

Prerequisites: MRKT 210

This course engages students in the study of the operations management function in manufacturing and service organizations. Students learn how to apply the basic analytical models to operation decisions involving topics such as scheduling, production technology, inventory management, quality assurance, just-in-time production, and others.

Prerequisites: ECON 207 

Elective Course in Major * 3 credits

General Education Course * 3 credits

Fourth Year

Fall - 15 Credits

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: none

General Education Course * 3 credits

General Education Course * 3 credits

Other Graduation Requirements Course * 3 credits

General Education Course * 3 credits

Spring - 14 Credits

MGMT 481 is an integrative course for COB majors. Its emphasis is on understanding the role of a general manager, which should include an operations and international component.

Prerequisites: FINA 362, MGMT 210, MGMT, 230, MGMT 346.

This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.

Prerequisites: MRKT, 210, MRKT 316, MRKT 317, MRKT 318, MRKT 341

Other Graduation Requirements Course * 3 credits

Other Graduation Requirements Course * 3 credits

Other Graduation Requirements Course * 2 credits