Bachelor of Science in Marketing

View 2017-2018 Catalog (includes course descriptions)  |  view past catalogs

Admission to the Marketing major required the completion of the Business Foundation Requirements. Once admitted to the Marketing major, students also complete the following.

Classes in () are prerequisites that have to be met before registering for a class.

• MRKT 312-3 Professional Selling (310)
• MRKT 316-3 Consumer Behavior
• MRKT 317-3 Product and Pricing Strategy (310)
• MRKT 318-3 Integrated Marketing Communications (310)
• MRKT 324-3 Marketing Research and Analysis (310, ECON 207)
• MRKT 339-3 Distribution Strategy (310)
• MRKT 490-3 Marketing Management (310, 316, 317, 318, 339)

Choose two of the following:

• BUS 397-3 IBE Practicum (can only be taken as part of the IBE program)
• MRKT 413-3 Business-to-Business Marketing (310)
• MRKT 415-3 Retailing Management (310)
• MRKT 416-3 Digital Marketing (310)
• MRKT 420-3 Sales Management (310)
• MRKT 428-3 International Marketing (310, IBUS 380)
• MRKT 480-3 Seminar (310)
• MRKT 492-3 Study Tour (Prof. and Dept. Chair Permission)
• MRKT 494-3 Study Tour to Belize (Prof. and Dept. Chair Permission)
• MRKT 498-3 Internship (310 + 2 additional 3-400 level MRKT courses)