The Professional Sales certificate develops the necessary skills required to enter the sales industry. The certificate focuses on the dynamics of business-to-business selling (B2B). Students are introduced to the fundamentals of selling, the sales cycle, communication skills, problem solving/analytical skills, customer relationship management, various sales technologies and the sales management process through multiple experiential learning opportunities.
Walk away with valuable skills and knowledge obtained through multiple experiential learning opportunities. The Professional Sales Certificate focuses on:
the dynamics of Business to Business Selling (B2B),
fundamentals of selling,
the sales cycle,
communication skills,
problem-solving/analytical skills,
customer relationship management, and
various sales technologies and the sales management process.
This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.
The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.
A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.
This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.
Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.
This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.
The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.
This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.
A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.
Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.
