Marketing (BS)

Emphasis on forces influencing employment and inflation. Current problems of the economy are stressed along with tools government has to cope with them.

Prerequisites: none

Goal Areas: GE-05

This course develops concepts and skills in algebra and introductory calculus needed to model applications in business, economics, social sciences and life sciences, using polynomials, exponentials, logarithms, linear systems, linear programming, sequences, series, derivatives and integrals.

Prerequisites: Satisfy Placement Table in this section, or grade of "C" (2.0) or better in either MATH 112 or MATH 115.

Goal Areas: GE-04

Discussion of theories of value and obligation.

Prerequisites: none

Goal Areas: GE-06, GE-09

Discussion of the ways that a culture both creates human community and shapes self-identity. Exploration of similarities and differences between and interdependence among cultural traditions, and of vocabularies for assessing traditions.

Prerequisites: none

Goal Areas: GE-06, GE-08

Ethical perspectives relevant to issues such as euthanasia, genetic engineering, organ transplant, patients' rights, abortion, etc.

Prerequisites: none

Goal Areas: GE-06, GE-09

Introduction to ethical theories and concepts and their application to specific cases in the world of business.V

Prerequisites: none

Goal Areas: GE-06, GE-09

Questions about human responsibilities to other animals and the environment gain urgency as environmental crises become more prevalent, and animal species continue to be eliminated. Learn about, critique, and apply the principles underlying evaluations of human environmental conduct.

Prerequisites: none

Goal Areas: GE-09, GE-10

Consideration of the basic philosophical approaches to the idea of justice and how this idea relates to other fundamental ideas in political philosophy, ethics, and law.

Prerequisites: none

Goal Areas: GE-06, GE-09

The accounting process, financial statement preparation, and analysis. Includes the accounting cycle, asset, liability, and equity accounting. Emphasis on the use of accounting data.

Prerequisites: MATH 112 or MATH 115or MATH 121 or MATH 130 or MATH 181

This course is required for admission to the College of Business for all business majors. The purpose of the course is to provide students with an overview of COB majors, allow students to create an academic plan for graduation, and develop professional skills needed for future job placement. Topics include cover letter and resume writing, interviewing skills, the process of networking, the internship program, etiquette skills, and requirements for graduation.

Prerequisites: none

Introduction to the personal computer as a productivity tool for business majors. Using Microsoft Office suite, students learn to be productive with document processing, spreadsheets, electronic presentations, and databases. Cannot be used toward any major or minor in Computer Information Science.

Prerequisites: none

Preparation and analysis of cost-based management reports: use of cost information to make short-term operating decisions and long-term capital decisions.

Prerequisites: ACCT 200

Application of law to business settings; the American court system; alternative dispute resolution; ethics and the social responsibility of business; fundamentals of legal reasoning; sources of law; constitutional, criminal, tort, and contract law; business associations.

Prerequisites: none

Examines decision making by the individual firm, the determination of prices and wages, and current problems facing business firms.

Prerequisites: none

Goal Areas: GE-05

Basic statistical methods including measures of central tendency and dispersion, probability, probability distributions, sampling, problems of estimation and hypothesis testing in the case of one and two sample meaans and proportions. Chi-Square, one-way analysis of variance, simple regression and correlation analysis, and brief introduction to multiple regression analysis. Use of computer statistical packages required.

Prerequisites: MATH 112 or equivalent

Goal Areas: GE-02, GE-04

An introduction to finance relating to problems, methods, and policies in financing business enterprise.

Prerequisites: ACCT 200

International dimensions of business: global business environment (economic, cultural, legal, political) and international business functions (management, marketing, finance, exporting, importing).

Prerequisites: none

This course examines basic management concepts and principles, their historical development, and their application to modern organizations. Topics covered include planning, organizing, decision making, leadership, control, and organizational change. In addition, the course includes an introduction to business ethics and social responsibility, human resource management, organizational design and organizational behavior.

Prerequisites: none

This course is designed to introduce students to the Management Information Systems and its application in organizations. The course will present to the students the information systems role to support the various managerial activities, and to help the students identify and evaluate various options in Management Information Systems.

Prerequisites: ISYS 101 or CIS 101

This course engages students in the study of the operations management function in manufacturing and service organizations. Students learn how to apply the basic analytical models to operation decisions involving topics such as scheduling, production technology, inventory management, quality assurance, just-in-time production, and others.

Prerequisites: ECON 207

MGMT 481 is an integrative course for COB majors. Its emphasis is on understanding the role of a general manager, which should include an operations and international component.

Prerequisites: FINA 362, MRKT 210, MGMT 230, MGMT 346

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

Prerequisites: none

The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.

Prerequisites: MRKT 210

Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.

Prerequisites: none

The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.

Prerequisites: MRKT 210

Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix; advertising, public relations, personal selling, sales promotion and corporate sponsorship through traditional and digital media.

Prerequisites: MRKT 210

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: MRKT 210, STAT 154 or ECON 207

A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.

Prerequisites: MRKT 210

This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.

Prerequisites: MRKT 316, MRKT 317, and MRKT 318. MRKT 210 or MRKT 310. MRKT 339 or MRKT 341

BUS 397 provides students an entrepreneurial real-world learning opportunity. Students gain additional insight into business concepts by applying the material in a real-world environment and gaining insight into the integrated nature of business. The class focuses on learning to develop and operate a business entity. Student teams will operate their own company, obtain an actual bank loan, and sell their chosen products throughout the semester. The class provides an opportunity to practice business skills such as communication, problem-solving, and leadership. Students learn what it takes for entrepreneurs to succeed while giving back through community service.

Prerequisites: Must be admitted to a major.

A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites: MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites: MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites: MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites: MRKT 210

Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.

Prerequisites: MRKT 210, MRKT 312

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites: MRKT 210

This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Prerequisites: MRKT 210

Topics covered are specialized topics not covered in other courses and will be announced.

Prerequisites: MRKT 210

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

Prerequisites: none

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Prerequisites: none

Diverse Cultures: Gold

Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.

Prerequisites: MRKT 210, MRKT 312

Individual, supervised experience in a business firm or government agency. Taken for grade only.

Prerequisites: MRKT 210