TEACHING

• Marketing Management (MRKT 490)

• Marketing Research Analysis (MRKT 324)

• Product and Pricing Strategy (MRKT 317)

• Business to Business Marketing (MRKT 413)

PROFESSIONAL EXCELLENCE

• Ph.D. (Marketing), University of Arkansas

• Master of Business Administration (Marketing), Minnesota State University, Mankato

• Bachelor of Science., Winona State University

• Professional Researcher Certification (PRC)

RESEARCH

• Elliott, Kevin M., Juan G. Meng, and Mark C. Hall (2021), “An Integrated Approach for Predicting Consumer Acceptance of Self-Driving Vehicles in the United States,” Journal of Marketing Development and Competitiveness, Vol. 15, No. 2, 10-20.

• Hall, M. C., K. M. Elliott, & J. Meng. (2017). Using the PAD (pleasure, arousal, and dominance) model to explain Facebook attitudes and use intentions. The Journal of Social Media in Society, 6(1), 144-169.

• Hall, M. C., K. M. Elliott, & J. Meng. (2016). Predicting consumers’ attitude toward their Facebook experience: the influence of cognitive and affective factors. Journal of Technology Research. http://www.aabri.com/manuscripts/152302.pdf.

• Elliott, K. M., M. C. Hall, & J.  Meng. (2013). Consumers’ intention to use self-scanning technology: the role of technology readiness and perceptions toward self-service technology. Academy of Marketing Studies Journal, 17(1), 129-143.

• Elliott, K. M., J. Meng, & M. C. Hall. (2012). The influence of technology readiness on the evaluation of self-service technology attributes and resulting attitude toward technology usage. Services Marketing Quarterly, 33(4), 311-329.

• Meng, J., K. M. Elliott, & M. C. Hall. (2010). Technology readiness index (TRI): assessing cross-cultural validity. Journal of International Consumer Marketing. 22, 19-31.

COMMITMENT TO STUDENT SUCCESS

SERVICE AND OUTREACH