Jianwei Hou, Professor of Marketing

Address: Morris Hall 242
Phone: (507 )389-5092
Email: jianwei.hou@mnsu.edu

TEACHING

  • Principles of Marketing (MRKT 210)
  • Product and Pricing Strategy
  • Digital Marketing
  • Marketing Strategy (MBA)

PROFESSIONAL EXCELLENCE

  • Ph.D. (Marketing), University of Mississippi  

RESEARCH

  • Hou, J. (2020). Online Shopping Patronage: Do Demographics and Psychographics Really Matter? Journal of Marketing Development and Competitiveness, 14(5).
  • Hou, J. and Elliott, K. (2016). Gender Differences in Online Auctions. Electronic Commerce Research and Applications, 17, 123-123.
  • Hou, J. and Elliott, K. (2014). How Do Online Bidders Differ from Non-Bidders? Journal of Retailing and Consumer Services, 24(1), 18-25.
  • Hou, J. and Blodgett, J. (2012). Do Bidders Compensate for Shipping Fees in Online Auctions? Journal of Services Marketing, 26(6), 435-443.
  • Hou, J. and Blodgett., J. (2010). Market Structure and Quality Uncertainty: A Theoretical Framework for Online Auction Research. Electronic Markets, 20(1), 21-32.
  • Hou, J. and Elliott, K. (2010). Profiling Online Bidders. Journal of Marketing Theory and Practice, 18 (2), 109-126.

SERVICE AND OUTREACH

  • Associate Editor: Electronic Markets
  • Editorial Review Board Member: Journal of Marketing Theory and Practice

AREAS OF EXPERTISE

  • My research revolves around online shopping, particularly online auctions.

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