Jianwei Hou, Professor of Marketing

Address: Morris Hall 242
Phone: (507)389-5092
Email: jianwei.hou@mnsu.edu

 

TEACHING

 

PROFESSIONAL EXCELLENCE

  • Ph.D. (Marketing), University of Mississippi  



RESEARCH

Hou, Jianwei and Kevin Elliott (2016), ?Gender Differences in Online Auctions,? Electronic Commerce Research and Applications, 17, 123-123. Hou, Jianwei and Kevin Elliott (2014), ?How Do Online Bidders Differ From Non-Bidders?? Journal of Retailing and Consumer Services, 24(1), 18-25. Hou, Jianwei and Jeffrey Blodgett (2012), ?Do Bidders Compensate for Shipping Fees in Online Auctions?? Journal of Services Marketing, 26(6), 435-443. Hou, Jianwei and Jeffrey Blodgett (2010), ?Market Structure and Quality Uncertainty: A Theoretical Framework for Online Auction Research,? Electronic Markets, 20(1), 21-32. Hou, Jianwei and Kevin Elliott (2010), ?Profiling Online Bidders,? Journal of Marketing Theory and Practice, 18 (2), 109-126.

COMMITMENT TO STUDENT SUCCESS



SERVICE AND OUTREACH

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