Teaching

• Principles of Marketing (MRKT 210)
• Consumer Behavior (MRKT 316)
• Marketing Research and Analysis (MRKT 324)

Professional Excellence

• Ph.D. (Marketing), Southern Illinois University at Carbondale
• Master of Arts (Business), Hitotsubashi University, Japan
• Bachelor of Arts, Yokohama National University, Japan
• 1st Level of Business Japanese Proficiency Certificate
• 1st Level of Japanese Language Proficiency Certificate

Research

• Scott, K., Meng, J., and Kuzma, A. (2024), “The White Picket Fence: How Millennials and Baby Boomers View the American Dream,” Young Consumers, Forthcoming, https://doi.org/10.1108/YC-10-2023-1886
• Scott, K., Meng, J., and Kuzma, A.. (2023), “Changing Values Among Generations: Investigating the American Dream”; Winter AMA Conference (Online)
• Scott, K., Meng, J., & Olson, K. (2021), “Investigating the American Dream among College Students”, Research in Higher Education Journal, Vol. 41, 1-12.
• Elliott, K. M., Meng, J., & Hall, M. (2021), “An Integrated Approach for Predicting Consumer Acceptance of Self-Driving Vehicles in the United States”, Journal of Marketing Development and Competitiveness, Vol. 15, No. 2, 10-20.
• Elliott, K. M., Kulviwat, S., & Meng, J., (2021), "Extending the Social Network Site Adoption Model" Journal of Technology Research, Vol. 10, 1-24.
• Elliott, K. M., Hall, M., Meng, J., & Kuzma, A. (2021), “Pending Arrival of Self-Driving Vehicles in the United State: What Factors Will Be Key for Consumer Adoption?” Journal of Management and Marketing Research, Vol. 25, 1-21.
• Elliott, K. M., Hall, M., & Meng, J. (2021), “The Impact of Emotions on Consumer Attitude towards A Self-Driving Vehicle: Using the PAD (Pleasure, Arousal, Dominance) Paradigm to Predict Intention to Use” Academy of Marketing Studies Journal, Vol. 25 No. 1.
• Ambrose, G. & Meng, J. (2021), “Jacob and Esau: Exploring the Nature of Intrinsically Social Businesses”; Academy of Business Research Summer 2021 Online Conference
• Elliott, K. M., Hall, M., & Meng, J. (2021), “The Arrival of Self-Driving Vehicles: A Profile of Potential Drivers”, MMA 2021 Spring Virtual Conference. Best Paper Award
• Ambrose, G., Meng, J. & Ambrose, P.J. (2020) "Why Do Millennials Use Facebook? Enduring Insights", Qualitative Market Research Vol. 23 No. 1, pp. 171-197, DOI:10.1108/QMR-03-2018-0036

Service and Outreach

• 2019-Present: COB Curriculum Management Team
• 2023-Present: Global Minnesota Member
• 2024-Present: Asia Society Member
• 2023-2024: President’s Commission on Diversity
• 2020-2022: University UCAP Committee
• 2020-2022: COB Curriculum Committee (Ex Officio)
• 2020-2021: COB Research Committee
• 2019-2020: Faculty Appeal Committee

Areas of Expertise

• Cultural Influences on Consumer Behavior
• Services Marketing
• Technology and Product Adoption

Awards and Honors

• 2021 Best Paper Award, MMA Spring Virtual Conference.
• 2016 Women of Courage and Vision Award
• 2015 Global Citizen Award, Minnesota State University, Mankato
• 2014 Research Award, College of Business, Minnesota State University, Mankato
• 2013 Best Paper Award, Society of Marketing Advances Conference, Hilton Head, SC.
• 2011 Research Award, IABPAD Conference at Orlando, FA.
• 2009 Firooz Hekmat Award for Outstanding Paper, MMA conference at Chicago