Teaching Experience

• Principles of Marketing (MRKT 210)
• Consumer Behavior (MRKT 316)
• Supply Chain Management (MRKT 341)

Professional Excellence

• Ph.D. in Business Administration, Marketing, Texas Tech University
• MBA in International Management, Fu Jen Catholic University
• BBA in Accountancy, National Taipei University

Research

• Condon, Miles, Debra Laverie, Chu-Yen Pai, and Adam Cann (2026) “Exploring the effects of brand community dissolution,” Marketing Letters, 37 (19) (ABDC A-level journal) https://doi.org/10.1007/s11002-026-09812-x
• Pai, Chu-Yen, Kai-Yi Young, Luke Ingalls Liska, and Debra Laverie (2025) “I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers’ Valuation of Unattractive Produce,” Journal of Consumer Behaviour, 24 (1), 247-266. (ABDC A-level journal) https://doi.org/10.1002/cb.2414
• Pai, Chu-Yen, Debra Laverie, and Ashley Hass (2022) “Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being,” Journal of Macromarketing, 42(4), 640-654. (ABDC A-level journal) https://doi.org/10.1177/02761467221125915

Commitment to Student Success

• Faculty Advisor, AMA Mankato (Marketing Club)

Areas of Expertise

My research focuses on consumer behavior and sustainability, with additional interests in:

• sensory marketing,
• brand communities,
• and scholarship of teaching and learning.

Awards

• Best Paper in Marketing Education, 2025 Society for Marketing Advances Annual Conference
• 2025 College of Business Research Award
• Winner of the 2024 Jerry S. Rawls Excellence in Undergraduate Teaching Award, Texas Tech University
• TEACH fellow, Texas Tech University (2023-2024)