Teaching

• Principles of Marketing (MRKT 210)
• Supply Chain Management (MRKT 341)

Professional Excellence

• Ph.D. in Business Administration, Marketing, Texas Tech University
• MBA in International Management, Fu Jen Catholic University
• BBA in Accountancy, National Taipei University

Research

• Pai, Chu-Yen, Debra Laverie, and Ashley Hass (2022), “Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being,” Journal of Macromarketing 42(4), 640-654. (ABDC=A)

Commitment to Student Success

• Marketing Club
• Faculty Advisor

Areas of Expertise

My research focuses on consumer behavior and sustainability, with additional interests in:

• sensory marketing,
• brand communities,
• and scholarship of teaching and learning.

Awards

• Winner of the 2024 Jerry S. Rawls Excellence in Undergraduate Teaching Award, Texas Tech University
• TEACH fellow, Texas Tech University (2023-2024)