Mark Hall, Professor of Marketing

Address: Morris Hall 243
Phone: (507)389-5345
Email: mark.hall@mnsu.edu

 

TEACHING

  • Marketing Management (MRKT 490)

  • Marketing Research Analysis (MRKT 324)

  • Product and Pricing Strategy (MRKT 317)

  • Business to Business Marketing (MRKT 413)



PROFESSIONAL EXCELLENCE

  • Ph.D. (Marketing), University of Arkansas

  • Master of Business Administration (Marketing), Minnesota State University, Mankato

  • Bachelor of Science., Winona State University

  • Professional Researcher Certification (PRC)



RESEARCH

  • Hall, M. C., K. M. Elliott, & J. Meng. (2017). Using the PAD (pleasure, arousal, and dominance) model to explain Facebook attitudes and use intentions. The Journal of Social Media in Society, 6(1), 144-169.

  • Hall, M. C., K. M. Elliott, & J. Meng. (2016). Predicting consumers’ attitude toward their Facebook experience: the influence of cognitive and affective factors. Journal of Technology Research. http://www.aabri.com/manuscripts/152302.pdf.

  • Elliott, K. M., M. C. Hall, & J.  Meng. (2013). Consumers’ intention to use self-scanning technology: the role of technology readiness and perceptions toward self-service technology. Academy of Marketing Studies Journal, 17(1), 129-143.

  • Elliott, K. M., J. Meng, & M. C. Hall. (2012). The influence of technology readiness on the evaluation of self-service technology attributes and resulting attitude toward technology usage. Services Marketing Quarterly, 33(4), 311-329.

  • Meng, J., K. M. Elliott, & M. C. Hall. (2010). Technology readiness index (TRI): assessing cross-cultural validity. Journal of International Consumer Marketing. 22, 19-31.



COMMITMENT TO STUDENT SUCCESS



SERVICE AND OUTREACH

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