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Minnesota State University, Mankato
Minnesota State University, Mankato

Strategic Outcome 4

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Strategic Outcome 4:

Recognition and reputation for excellence and authenticity in communication, engagement, and relationships. (2011–2014 Develop communication strategies & build the brand image)

Action Items

Identify key enhancements for the College of Business brand and culture

  • Create a sense of community within the College of Business and with out alumni and business partners
  • Create a sense of community within our programs, including graduate program cohorts and undergraduate program opportunities
  • Develop and implement a code of conduct/ethics for College of Business administrators, faculty, and student.

Develop and implement marketing & communication strategies. These strategies should include College of Business curriculum redesigns, graduate programs, and other College of Business programs.


  • Create communication plans within increase positive connections among our current students, faculty, and staff
  • Create communication plans for across campus awareness


  • Develop a plan for telling the stories about the College of Business successes and events, including stories of students, business partners, faculty, and alumni
  • Recognize and publicize the teaching, scholarly and outreach, successes of faculty and staff
  • Enhance our communication strategies to employers about the value of recruiting our students into their organizations
  • Enhance the marketing plan about the College of Business programs and departments in order to increase the recruitment of new students