Kevin Elliott, Ph.D.
Professor of Marketing and International Business
Chair, Department of Marketing and International Business
Co-Director of MBA Program
Contact Information
Academic Background:
Ph.D., Marketing, University of Arkansas, 1990
M.B.A., Marketing/Management, Northwest Missouri State University, 1980
B.S., Business Administration, Northeast Missouri State University, 1972
Courses Taught:
- Global Business Concepts
- Internship
- Sales Management
- MBA 683: Marketing Strategy
Recent Intellectual Contributions:
- 2005 Marketing Management Journal
"Assessing Consumers' Propensity to Embrace Self-Service Technologies: Are There Gender Differences?"
- 2003 Journal of Education for Business
"Diffusion of Technology Into the Teaching Process: Strategies to Encourage Faculty Members to Embrace the Laptop Environment"
Website:
http://www.business.mnsu.edu/kme/
