Kevin Elliott

Page address: http://cob.mnsu.edu/college/people/KevinElliott.html

Kevin Elliott, Ph.D.

Professor of Marketing
Co-Director of MBA Program

Academic Background:

Ph.D., Marketing, University of Arkansas
M.B.A., Marketing/Management, Northwest Missouri State University
B.S., Business Administration, Northeast Missouri State University

Courses Taught:

Principles of Marketing
Distribution Strategy
Marketing Management
Sales Management
MBA 683: Marketing Strategy

Recent Intellectual Contributions:

Hou, Jianwei and Kevin M. Elliott (2010), "Profiling Online Bidders," Journal of Marketing Theory and Practice, 18 (2), (forthcoming).
Meng, Juan, Kevin M. Elliott, and Mark C. Hall (2010), "Technology Readiness Index (TRI): Assessing Cross Cultural Validity," Journal of International Consumer Marketing, 22 (1), (forthcoming).
Meng, Juan and Kevin M. Elliott (2009), "Service Quality Dimensions: Antecedents of Consumer Switching Costs in Customer Relationships," International Journal of Business Strategy, (forthcoming).
Elliott, Kevin M. and Juan, Meng (2009), "Assessing Chinese Consumers' Likelihood to Use Self-Service Techologies," International Business and Economics Research Journal, 8 (2), 27-40.
Meng, Juan and Kevin M. Elliott (2009), "Investigating Structural Relationships Between Service Quality, Switching Costs, and Customer Satisfaction," Journal of Applied Business and Economics, 9 (2), 54-66.
Elliott, Kevin M., Juan Meng, and Mark C. Hall (2008), "Technology Readiness and the Likelihood to Use Self-Service Technology: Chinese vs. American Consumers," Marketing Management Journal, 18 (2), 20-31.
Elliott, Kevin M. John R. Kuzma, and Ann T. Kuzma (2008), "Relationship Marketing: Enhancing Student Retention in Higher Education," Journal of Business and Behavioral Sciences,18 (1), 190-204.
Meng, Juan and Kevin M. Elliott (2008), "Predictors of Relationship Quality For Luxury Restaurants," Journal of Retailing and Consumer Services, 15 (6), 509-515.
Elliott, Kevin M., Mark C. Hall, and Juan Meng (2008), "Student Technology Readiness and Its Impact on Cultural Competency," College Teaching Methods & Styles Journal, 4 (6), 11-21.

Website:

http://www.business.mnsu.edu/kme/