John Kuzma, Ph.D.
Professor of Marketing and International Business
Director of the Center for Sales Excellence
Contact Information
Academic Background:
Ph.D., Marketing, Kent State University, 1990
M.B.A., Marketing, Youngstown State University, 1978
B.S., Accounting, Youngstown State University, 1968
Courses Taught:
- Principles of Marketing
- Professional Selling
- Promotional Strategy
Recent Intellectual Contributions:
- Elliott, K., Kuzma, J., & Kuzma, A. (in press, 2008). Relationship Marketing: Enhancing Student Retention in HIgher Education. Journal of Business and Behavioral Sciences.
- Janavaras, B., Kuzma, J., & Thiewes, H. (in press, 2008). The Heckscher-Ohlin Teory: An Examination of Student Attitudes Toward Globalization. Journal of Business and Behavioral Sciences (In Press).
- Janavaras, B., Kuzma, J., & Thiewes, H. (2008). College of Business Majors' Perceptions Toward Globalization: An Empirical Study. Journal of College Teaching and Learning, 5 (3), 41-50.
