Jianwei Hou, Ph.D.
Assistant Professor of Marketing and International Business
Contact Information
Academic Background:
Ph.D. University of Mississippi
Courses Taught:
- Distribution Strategy
- Internet Marketing
- Principles of Marketing
- Product & Pricing Strategy
Recent Intellectual Contributions:
- Hou, Jianwei and Jeffrey Blodgett (forthcoming), “Market Structure and Quality Uncertainty: A Theoretical Framework for Online Auction Research,” Electronic Markets.
- Hou, Jianwei and Kevin Elliott (2010), “Profiling Online Bidders,” Journal of Marketing Theory and Practice, 18 (2), forthcoming.
- Hou, Jianwei, Ann Kuzma, and John Kuzma (2009), “Winner's Curse or Adverse Selection in Online Auctions: The Role of Quality Uncertainty and Information Disclosure,” Journal of Electronic Commerce Research, 10 (3), 144-154.
- Hou, Jianwei (2007), “Price Determinants in Online Auctions: A Comparative Study of eBay China and US,” Journal of Electronic Commerce Research, 8 (3), 172-183.
- Hou, Jianwei (2007), “Late bidding and the Auction Price: Evidence from eBay,” Journal of Product and Brand Management, 16 (6), 422-428.
