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Minnesota State University, Mankato
Minnesota State University, Mankato

Gloria Meng

Page address:

Juan(Gloria) Meng, Ph.D.

Associate Professor of Marketing

Contact Information

Academic Background:

Ph.D., Marketing, Southern Illinois University at Carbondale, Carbondale, IL, 2005
M.A., Business, Hitotsubashi University, Tokyo, Japan, 2000
B.A., Management, Yokohama National University, Yokohama, Japan, 1997

Courses Taught:
  • Marketing Research and Analysis
  • Principles of Marketing
  • Promotional Strategy
Recent Intellectual Contributions:
  • Meng, J. & Fraedrich, J. P. (2010).  21st Century Social Class Theory as it Applies to Marketing.   Marketing Management Journal.  
  • Meng, J. & Mummalaneni, V. (2010).  Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers.   Journal of International Consumer Marketing.  
  • Meng, J., Summey, J. H. , Neil, H. C. , & Kwong, K. K. (2010).  On the Retail Service Quality Expectations of Chinese Shoppers.   International Journal of Market Research.  
  • Meng, J., Elliott, K. M. , & Hall, M. (2010).  Technology Readiness Index (TRI): Assessing Cross-Cultural Validity.   Journal of International Consumer Marketing, 22 (1), 19-31.  
  • Meng, J. (2010).  Piaget's Cognitive Development Theory and International Marketing Education.   Journal of Global Commerce Research, 2 (3), 52-56.