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Gloria Meng

Page address: http://cob.mnsu.edu/college/people/GloriaMeng.html

Gloria MengJuan(Gloria) Meng, Ph.D.

Assistant Professor of Marketing

Contact Information

Academic Background:

Ph.D., Marketing, Southern Illinois University at Carbondale, Carbondale, IL, 2005
M.A., Business, Hitotsubashi University, Tokyo, Japan, 2000
B.A., Management, Yokohama National University, Yokohama, Japan, 1997

Courses Taught:
  • Marketing Research and Analysis
  • Principles of Marketing
  • Promotional Strategy
Recent Intellectual Contributions:
  • Elliott, K. M., Meng, J., & Hall, M. C. (in press, 2009). Technology Readiness and the Likelihood to Use Self-Service Technology: Chinese vs. American Consumers. Marketing Management Journal.
  • Meng, J., Nasco, S. A. , & Clark, T. (2008). The Direct Effects Of Price Perception Constructs And Internal Reference Price On Consumers Overall Price Perception. European Journal of Management, 8 (2).
  • Elliott, K. M. & Meng, J. (in press, 2008). Hotel Website Information: How Satisfied Are Customers With What Hotels Provide? Journal of Website Promotion.
  • Meng, J. & Elliott, K. M. (in press, 2008). Predictors of Relationship Quality For Luxury Restaurants. Journal of Retailing and Consumer Services.