Ann Kuzma, Ph.D.
Associate Professor of Marketing and International Business
Contact Information
Academic Background:
Ph.D., Marketing, Kent State University, Kent, Ohio, 1989
M.B.A., Marketing, Youngstown State University, Youngstown, Ohio, 1979
B.S.,B.A., Retail Marketing, Youngstown State University, Youngstown, Ohio, 1977
Courses Taught:
- International Marketing
- Marketing Management
- Marketing Research
- Quantitative Methods in Business
- Consumer Behavior
- Distribution Strategy
- Individual Study
- Principles of Marketing
- Promotional Strategy
Recent Intellectual Contributions:
- 2003 International Journal of Sport Management
"Athlete-Endorsers: Do They Affect Young Consumer Purchasing Decisions?"
- 2003 International Sports Journal
"Negative Corporate Sponsor Information: The Impact on Consumer Attitudes and Purchase Intentions "
