Ann Kuzma, Ph.D.
Associate Professor of Marketing and International Business
Contact Information
Academic Background:
Ph.D., Marketing, Kent State University, Kent, Ohio, 1989
M.B.A., Marketing, Youngstown State University, Youngstown, Ohio, 1979
B.S.,B.A., Retail Marketing, Youngstown State University, Youngstown, Ohio, 1977
Courses Taught:
- International Marketing
- Marketing Management
- Marketing Research
- Quantitative Methods in Business
- Consumer Behavior
- Distribution Strategy
- Individual Study
- Principles of Marketing
- Promotional Strategy
Recent Intellectual Contributions:
- Elliott, K., Kuzma, J., & Kuzma, A. (in press, 2008). Relationship Marketing: Enhancing Student Retention in Higher Education. Journal of Business and Behavioral Sciences.
- Kuzma, A., Kuzma, J., & Thiewes, H. (2008). A Contrast of Business Majors' Views on a Career in Sales. International Business & Economics Research Conference (CIBER Conference).
- Kuzma, A. T., Kuzma, A. J. , Kuzma, J. R. , & Janavaras, B. (2008). Religion, Spirituality, and Marketing: Developing a Framework for Understanding. International Conference on Management and Marketing Sciences 2008.
- Kuzma, A., Kuzma, A. J. , & Kuzma, J. R. (2008). How religion has embraced marketing and the implications for business. American Society of Business and Behavioural Sciences Conference.
